Think of ways for your customers to think easier about your product/service.
In advertising and marketing and all business communications, think about your customer. One way the iPod won the MP3 war was they came up with a way for customers to think easier about the product. It fits 1000 songs. That was wayyyyyyyyy easier to understand than number of megabytes. Thus, the conversation was from the perspective of the customer.
Read the full article from Chris Brogan
Photo by 10ch