
How do you sell your stuff to someone who is also concerned about losing their job? If you're Hyundai, you offer a year-long return policy where customers can return their vehicles should they lose their job or suffer some other "life-altering circumstance" such as a transfer. Take a look at your return policies, payment plans and guarantees. Do they relieve the stress of spending money on your stuff?
Learn more: Hyundai Assurance
The Lesson: Use your return policies and payment plans to reduce the stress of your customers.
- Source: GasPedal.net
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